Four models wearing plain crew tees on a rooftop

Now shipping · 100% Indian cotton

Considered basics.Made to Live

Plain round-neck t-shirts, woven from 100% long-staple Indian cotton. Ten staples, restocked when they sell out. Free shipping above ₹2,499. 7-day returns.

Shop the collection See the ten

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●Now shipping
●100% Indian cotton
●Free shipping over ₹2,499
●7-day returns
●Made in India
●Made in India
●Considered basics
●Made to last

01 / 03

100% Indian cotton

Long-staple cotton sourced from a single mill in Tamil Nadu — the t-shirt capital of the world. Combed twice for a denser, smoother hand.

02 / 03

Built to last

Reinforced shoulder seams, double-stitched hems, and pre-shrunk fabric so the third wash fits like the first.

03 / 03

Ten staples

No drops. No graphics. No noise. Ten essentials in considered colourways, restocked when they sell out.

Lookbook · Volume 01

Worn well.

Real bodies, real days. No retouched poses — just our staples in the light they were made for.

Issue 01 · Black

Made for the after-hours.

Issue 01 · Campaign

Basics that hold their ground.

The collection · 100% Indian cotton

The Ten

A complete wardrobe of plain crew tees in ten considered colourways. Hover any card to see the swatch. Tap to shop the size you want.

001180 GSM
Crew · White
In stock
₹399
001100% IN cotton
White
180 GSM
Shop ₹399
002180 GSM
Crew · Bone
In stock
₹399
002100% IN cotton
Bone
180 GSM
Shop ₹399
003180 GSM
Crew · Stone
In stock
₹399
003100% IN cotton
Stone
180 GSM
Shop ₹399
004180 GSM
Crew · Sand
In stock
₹399
004100% IN cotton
Sand
180 GSM
Shop ₹399
005180 GSM
Crew · Olive
In stock
₹399
005100% IN cotton
Olive
180 GSM
Shop ₹399
006180 GSM
Crew · Slate
In stock
₹399
006100% IN cotton
Slate
180 GSM
Shop ₹399
007180 GSM
Crew · Charcoal
In stock
₹399
007100% IN cotton
Charcoal
180 GSM
Shop ₹399
008180 GSM
Crew · Ink
In stock
₹399
008100% IN cotton
Ink
180 GSM
Shop ₹399
009180 GSM
Crew · Black
In stock
₹399
009100% IN cotton
Black
180 GSM
Shop ₹399
010180 GSM
Crew · Heavy Black
In stock
₹399
010100% IN cotton
Heavy Black
180 GSM
Shop ₹399

Free shipping

On orders above ₹2,499

7-day returns

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